| Pets.com Launch Marketplace Challenges * Build awareness for Pets.com to increase traffic and usage of the web site. Solution: * Over 300,000 consumer conversations were conducted at dog parks, pet shows, and upscale family events. * Animal postcards that highlighted the web site's benefits were also passed out, offering purchase incentives to drive traffic to the site. * Over 40 million consumer impressions. * Highlights - The Today Show, CNN and Woodstock Broadcast on MTV. * " Your Brand Ambassador crew has been fantastic- very helpful with our staff, talking up Pets.com with consumers, and just so very friendly with consumers." -- SPCA Director, Pets.com Partner |
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