| Pepsi Twist Launch Marketplace Challenges * Build awareness for Pepsi Twist to increase consumer awareness and drive consumers to local stores. Solution: * National sampling program implemented at opening day for every Major League Baseball Team. * Teams of 15 staff at over 20 states provided free samples as the public entered and left the stadiums. * Over 1 million hand to hand consumer impressions on opening day. " The staff Main Event provides for us is always a pleasure to work with. They truly are Brand Builders TM " -Executive of Brand Services, Pepsi |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
