| Malibu Mania Marketplace Challenges *Deliver an exciting, multi-venue campaign to meet three key objectives: increase loyalty and consumption among core Malibu users, recruit new consumers, and drive overall brand awareness. Solution: * Malibu Mania! * Brand Builders drove VW Bugs with high-impact graphics *Sample non-alcoholic Malibu, win prizes and enter sweepstakes for VW Bug *Executed 2,662 events in 10 Markets *Sampled over 145,000 consumers * Reached 512,000 resort customers |
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| MAIN EVENT PRODUCTIONS INC. |