Win Your Own Pub In Ireland

Marketplace Challenges
*Create a powerful promotion that will regain Guinness' St
Patrick's Day momentum and leverage the authentic Irish
heritage of Guinness.
Solution:
* Win Your Own Pub.

* Consumer entries average 60,000 per year

Award-winning program running for over seven
years:

*Volume has increased +20% every year since the program
was initiated

*The campaign has been a Reggie Award finalist and a silver
medalist in the AME awards.
MAIN EVENT PRODUCTIONS INC.