

| Win Your Own Pub In Ireland Marketplace Challenges *Create a powerful promotion that will regain Guinness' St Patrick's Day momentum and leverage the authentic Irish heritage of Guinness. Solution: * Win Your Own Pub. * Consumer entries average 60,000 per year Award-winning program running for over seven years: *Volume has increased +20% every year since the program was initiated *The campaign has been a Reggie Award finalist and a silver medalist in the AME awards. |

| MAIN EVENT PRODUCTIONS INC. |