| Starbucks DoubleshotTM Marketplace Challenges *Deliver an exciting, new product from Starbucks. Made with espresso and cream. Initial roll-out of product included sampling of 10,000 cans over a 60 day period. Solution: * Segway Sampling! * Brand Builders drove Segway Machines with side bags full of full samples. *Sampled the Doubleshot to over 10,000 consumers *Executed dozens of events in Chicago Market from commuter rail-stops to music concerts and festivals. |
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