| Pilsner Urquell Chicago Marketplace Challenges *Pilsner Urquell needed to differentiate itself from its competition and communicate it's premium positioning; High quality ingredients and it's tag line the "original pilsner beer". Solution: *Chicago Bar Blitz Brand Ambassadors dressed in period costumes handing out samples of Pilsner Urquell while communicating it's points of superiority and difference. T-shirts, hats, and key chains were given out as incentives to local patrons. 5000+ samples distributed over a 3 month period. "The staff you provided was beyond expectation, you have Wowed us again" -Chicago Pilsner Rep Nick T |
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| MAIN EVENT PRODUCTIONS INC. |