| Why Ration Passion? Marketplace Challenge: * Encourage consumption of Bailey's by offering a variety of cocktail recipes to change consumer perception from: "Bailey's is just an after-dinner or for a special occasion beverage" to "I like to drink Bailey's on occasion." Solution: *Sampling and educating consumers on-premise with Bailey's unique drink specials. *Caricature artist supplied drawing of patrons in branded frames. *Created a personal one-on-one brand experience with over 15,000 consumers. Renewed program for phase two promotion. *Program extended to off-premise accounts. |
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| MAIN EVENT PRODUCTIONS INC. |