| Marketplace Challenges *Generate awareness and trial of Dole Smoothers by providing consumers a memorable on-premise event that increased their knowledge of the brand. Solution: * Dole Chug a Fruit" * In-Market sampling program at over 100 locations in Twin Cities Area * Dole brand ambassadors coordinated and conducted on-premise events in 8 major markets, engaging consumers in fun, interactive limbo game to win prizes. * Dole Patrol was created: Two Branded Mustang GT's tracked consumers with Dole Products and gave out loyalty rewards such as MP3 players, t-shirts, and other great prizes to those folks spotted with a Dole product in their hands. "The teams were a tremendous asset to the launch of our new product. M.E.P. is packed with true brand builders TM " --Holly Kozma, DOLE |
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| MAIN EVENT PRODUCTIONS INC. |