Marketplace Objectives:
*Deliver an exciting, multi-venue campaign to meet three key
objectives: Launch brand in multiple cities, create loyalty and
consumption among core Vodka users, recruit new consumers, and
drive overall brand awareness.

Solution:
*Host Bar Parties with roses given out to consumers to pass along to
other singles or significant others

*Projected to Execute 1000 events in Chicago Market over 6 month
period.

Product Launches in Multiple Markets: CHICAGO, NEW YORK, MIAMI,
LOS ANGELES, SAN FRANCISCO

*Projected Sampling to over 145,000 consumers

* Projected to have almost 500,000 consumers in XELLENT VODKA
footprint.
MAIN EVENT PRODUCTIONS INC.
"The initial whiffs find herbal aromas with faint hints of jasmine and moss; additional
scents of tea leaves, minerals and wet stone appear in the later passes. The palate entry is
semisweet and biscuity; mid-palate is nutty, concentrated and remarkably mineral-like.
Concludes dynamically. Wow!"-Wine Enthusiast