| Win a Ride in a MiG Marketplace Challenges *Generate awareness and trial of Stoli vodka and Stoli flavored vodkas by providing consumers a memorable on-premise event that increased their knowledge of the brand. Solution: * Stoli "Win a Ride in a MiG Sweepstakes." * Sweepstakes contest to win a private movie screening party. * Stoli brand ambassadors coordinated and conducted on-premise events in local markets, engaging consumers in fun, interactive trivia games to win prizes. * Grand prize was a paid round trip for two to a MiG flight school. * 15,000 sweepstakes entries were generated. *Enhanced flavoured vodka awareness. "Marty Kuta's knowledge of the industry trends was priceless on this products re-launch and it's successful campaign continues" --Eric Thomson, Stoli Brand Rep |
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| MAIN EVENT PRODUCTIONS INC. |