| AT&T/Rolling Stone Covers Tour Marketplace Challenges *College students have a negative image of AT&T as a stodgy, bureaucratic company that is always hassling them to sign up. Solution: * The AT&T/Rolling Stone Covers Tour * Large-scale interactive exhibit featuring 250 past Rolling Stone covers went on tour to 20 college campuses. * Sweepstakes contest and promotional gifts given to students. * Drive trial of AT&T Calling Card. * Reached over 110,000 students. |
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| MAIN EVENT PRODUCTIONS INC. |